Do you know what Hummingbird is? Is “Hummingbird” a hummingbird?
So have you heard of what the Hummingbird Algorithm is?
If not, don’t go yet, read this article immediately. I will help you find out:
What is the concept of Google’s Hummingbird algorithm?
The basics you need to note about it.
Let’s start to learn with BozzSEO right now!
What is Google Hummingbird?
Google Hummingbird was announced on September 26, 2013. But the expected release date is August 20, 2013.
Hummingbird is the name of the new SEO search term that Google uses. Because Google believes it will bring better search results. Besides, the data retrieval speed is extremely fast and more accurate.
Do you have an overview of what a hummingbird is? Right?
The introduction of Hummingbird is aimed at dealing with and understanding primarily the impact of keyword semantics. That means it will focus on the meaning of that keyword, preferring related keyword phrases.
The most used purpose is to type in individual keywords and related sentences. Rather than targeting a few targeted keywords.
Hummingbird signals Google’s commitment to understanding a searcher’s query intent. Those are the right goals for them to give more consistent results.
What if algorithms Panda and Penguin caused significant traffic and rankings loss reports? Then for this algorithm, there doesn’t seem to be a strong negative impact on the web in general.
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This is largely understood to have a positive effect on the accuracy of Google’s knowledge base. It is also known as the Knowledge graph “Knowledge Graph”.
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Hummingbird – Represents the google hummingbird Algorithm
Knowledge graph and semantic search are understood?
To fully understand the purpose it is important to first become familiar with the features of a search engine. These are Knowledge Graph and semantic searches.
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Knowledge graph, useful things about it you need to know:
The knowledge graph is a designed set of SERP features. To provide quick and accurate answers to user queries. It could be people, places and everything …
The SERP doesn’t just contain standard organic results and links to relevant websites. It also contains a rich knowledge graph data set.
The knowledge graph can be seen in action on the results page obtained when searching for “chocolate chip cookies”.
Includes an answer set with a recipe, and a knowledge panel on the right. This list contains nutritional information about desserts and suggestions for search-related topics.
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Searching for “chocolate chip cookies” provides search topic suggestions for related searches
How Google determined that:
Do these results reflect the searcher’s intentions and satisfactorily address their needs?
Thanks to that, the semantic search appeared.
Semantic search (keyword semantics)
Used to match SERP results in accordance with the language of the user’s queries. In addition to the meaning of individual keywords, even if the user’s intent is rather implicit instead of explicit.
Look back at the Semantic search activity with the word “chocolate chip cookies” with the SERP above. Although the query itself is a cookie, the semantic search extrapolates the terms used in the search query.
Google allows to gradually increase the advantage of semantic search. Especially in the real-world entities and their relationship to each other. Focuses on incorporating query context based on Google’s Technology intelligence – intent analysis capabilities.
What are the signs of a Hummingbird?
When there was no Google Hummingbird algorithm.
For example, you search on Google with the keyword “science online SEO is best in Hamilton”. Then Google will return results focusing on important keywords such as SEO, Hamilton
But with Google Hummingbird, will focus on the whole keyword semantics, even when you search with the word unsigned. Google will still understand that you are looking for a place with good SEO web training in Ho Chi Minh City. From there, it will search for appropriate websites to return the results for you.
With today’s Hummingbird, longer words will be understood by Google, including it in the results returned when the user performs a search query.
This is an idea given by the experts of Google. They want that the results page returned when the user executes the query must be relevant and contain the full meaning of the query.
Search for voices using Hummingbird
“Voice search” is one of the latest examples from Google. Google Hummingbird brings new searches with voice. It can be found to be much more useful.
The special algorithm Hummingbird on youtube will help you practice other languages with your voice, especially English. Not only does it help you find a word or two, but query a whole sentence more easily.
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Hummingbird and local search
While the basic SEO community tries to understand the effects of Hummingbird on the web in general. In contrast, the local SEO community handled some perceptions from the update.
As the local SEO community speculates:
- This algorithm may have the following local effects on the underlying local result.
- A larger localization of the organic results for queries.
- A significant presence of directory type results in organic local results.
- How can I find out if I am attacked by Hummingbird?
- Though you or your local business owners may have encountered some temporary problems with spam. It reduces the visibility of local search engines.
- But in some cases not most of the websites experienced a negative impact from this update.
- If your website experiences a drop in traffic or rankings. Leads to believe it might be caused by Hummingbird.
- I advise you to check out the complete list of Google updates. As it can also indicate that the changer for your site is another update. Typically Google Panda or Penguin, not caused by Hummingbird.
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With Hummingbird, it’s not about recovery – it’s about the opportunity!
Hummingbird signaled to all website owners that:
Google aims to increase understanding of the real intent behind user searches.
By looking at the entire query for the context instead of treating them as strings of keywords.
Hummingbird can be seen as bridging the gap between old, spamming, and modern SEO practices. To find a way to speak the reader’s natural language , use their own words.
When your content is seen as relevant to the searcher’s intent. Luckily, you not only have a chance to rank well organized but also placed in a SERP feature like an answer box or knowledge panel.
In today’s search engine results, serving the searcher’s intent will be high on the SEO priority list.
You should use:
- Combining direct interaction with an audience,
- Keyword research
- Thematic research
To help your website improve your visibility as well as rankings.
What to do to be friendly with Hummingbird?
- Build a clear audience
- When creating/optimizing a website, are you doing it with a clear audience in mind?
- Track SEO best practices
- When doing website optimization, are you following at least SEO best practices?
- Use a clear and uncomplicated information architecture;
- Avoid standardization problems
- Avoid thin content issues
- Create the semantic content model
- Optimize the website’s content on a page-by-page basis
- Use natural and semantically rich language and with a landing page focus strategy
- Create useful content using several formats that you want to share with your friends and link to
- Implement Schema.org
- Open Graph and semantic markup
- Link building
What is your link-building goal?
- Better brand visibility?
- Gain referral traffic?
- Raise your brand’s ideological leadership sense?
- Are the main related sites or thematic sections of a more general website?
- Thanks to the media that provides advantages for business
- Broader brand visibility
- Social echoes
- Increase the mentions, links in the form of arising tools. Along with appearances and co-quotes in other people’s websites
- Organic traffic and growth brand ambassadors.
If you answered yes to all of these questions, you don’t need to do anything but continue to do a good job.
Just like that you have seen your website rank well and gain traffic. It’s all thanks to a more holistic view of SEO you have.
Through the above article, do you understand what Hummingbird is?
Let me recap once again for you!
Hummingbird: can be seen as a revamping of the full, full-sentence search experience. It is not like before, just keywords, individual keyword phrases of the user.
After knowing what hummingbird is, I hope you can apply your knowledge for SEO better! That’s what I want to share with you.
If you have any questions or questions about this article, please feel free to leave a comment for me.