This article BozzSEO will help you understand what the concept of Google Panda is and give out the reasons why your website gets penalized by this Panda algorithm.
What is Google Panda Algorithm?
Google Panda is an algorithm that was launched in February 2011. Google Panda helps to change the ranking on SERP (search results) better and fairer, returning the most accurate and relevant results.
What is the main purpose of the Google Panda algorithm update?
- Consider the quality of website content. Thereby, it is intended to eliminate false content, junk content, or copied from other sites
- Reduces the presence of low-quality websites in Google’s Organic Search results
- Reward high quality websites
If your website is down during the Panda algorithm is updating. This repeats over a long period of time, most likely the website content. That’s not convincing enough for Google.
In fact, the website that is growing well is still likely to get a Panda penalty.
9 reasons the website was hit by a Panda penalty
1. Thin content, thin content
Thin content (also known as thin content) here you can understand both literally and figuratively: short content and low quality content!
Low quality content can include errors such as:
- Content copied from other web
- The content does not provide useful value to readers
- Topic in each article is not related much to the main area of the website, heterogeneous about the topic.
2. Duplicate content
Copied content often appears on many websites on the Internet.
Because you do not know what to write, how to describe your article. From there you are compelled to copy the content of other people’s articles taken from many Internet sources in many places.
Duplicate content also happens on your own website when you have multiple pages containing the same content. Or very little variation in content between pages.
Note: Google counts duplicate content by:
- Content for each page
- Meta description tag
- Heading tags
- HTML code
- Interface frame
- Default design frame of the website (eg too little text but large design frame)
Google defines content as the entire HTML code of the website.
When scratching (crawling) website data, Google bot will scratch HTML code from top to bottom, from left to right.
The default website design frame of the same website on each page is also counted as duplicates. Your HTML must be 51% unique for the website to be safe. If one of your articles is only 300 – 400 words in size and the fixed design frame of the website is large, then surely your website will be duplicated.
Therefore, most Vietnamese websites are duplicated content, especially e-commerce sites.
How does Google define Content?
Duplicate content is extremely dark and extremely dangerous thing for your website. All your efforts will probably “dump the river” just for directing a few sentences.
Read more: The penalties can be your website “in defense”
3. Low quality content
Websites provide little value or low-quality content to the readers because of a lack of in-depth information.
Content content is usually:
- Brief transmission, through the speaker
- Lack of attention
- No in-depth analysis, little research depth.
- Less research, expanding topics
4. Website lacks Authority / does not have high trust
Content generated by unverified sources of Entity. Lack of authority, lack of trust for the user. This will immediately remove your websites from Google Panda.
5. Content farming
Content farming is a term used to refer to content spam websites, collect and copy the content of other websites, then get stuffed with lots of keywords and optimize SEO better than the original web.
The websites using this content farming aim to increase keyword rankings on search engines rather than focus on providing value to the readers.
6. Website has too much advertising content
The website mainly has a lot of banner ads with very little content that really provides value to the readers. Most of these websites are created to monetize banner ads, with little content.
7. Schema error
Google has clear rules about Schema as follows:
If you say anything on the schema, the user should see the same thing on your website.
For example, you do a schema review and declare that the website has 100 reviews on the website, and the website is rated 5 stars, … of course, all of these parameters must be displayed correctly on the website you are managing. physical.
If this information is false or in other words, your schema is incorrect with Google’s rules ; when Google scans through and collects enough data about you, it will penalize you immediately.
8. Mix content (Spin content)
Spin content (mix content) together to produce new articles
The new article may have the same meaning as the original article, but it can have a different meaning from the original article.
However, the form of Spin Content that generates this content, has been viewed by Google as junk content.
Google constantly updates many algorithms to remove this junk content. Most especially use the Google Panda algorithm to remove it.
9. Keyword cannibalization
Keyword Cannibalization is a keyword that competes with each other, a phenomenon when you accidentally or intentionally create multiple articles on the same topic or optimize some specific keywords.
The resulting URLs are all displayed on search engines, but the end result is that there are no pages that make it to the top 10.
When Google Panda looks at the website, it gives priority to observing the uniquely optimized pages.
If it went to scan a thousand pages and found that all the pages were optimized for:
- Different article topics
- Separate set of keywords
Then Google will easily recognize and give you the correct URL more.
Note: How to check Keyword Cannibalization:
Use the Screaming Frog tool or search google under the syntax site: domain + keyword seo.
Example: You search for the phrase: ” site:bozzseo.com SEO service ” now you can see other pages that are also optimizing the keyword “SEO services” similar to the following image:
2 signs the website is being penalized by Google Panda
From the article, you also recognize the main sign that the website is “sticky” Panda that is:
Organic traffic decreases over time
This is considered the most common and easy to recognize sign.
In the early stages of reducing traffic, you may find it doesn’t matter much.
However, after 1 or 2 months, even only a few weeks, you will immediately realize the decrease in traffic is getting worse and worse. It entails a series of other negative effects that Google Panda brings to your website.
If your website has a small amount of duplicate content, Panda will not penalize immediately. But wait until the overlap is up to 20% -30% to pull the traffic down.
Concerning this phenomenon, I would like to note the difference between Google Panda and Google Penguin.
If the Panda penalty pulls the traffic down gradually, Penguin is the opposite. Penguin punishes him and the traffic drops to the bottom.
Another hallmark of Google Panda is:
The website is performing well, suddenly losing 1/2 traffic.
Since then, the website from the top of page 1 immediately flies down to the bottom of page 1 or to page 2. At this time, the amount of organic traffic is still available but very little and negligible.
So your website has not been penalized yet?
Do not think that now that you have not seen any traffic drop, it means you are safe. Google visits and crawls can take up to several months.
One fine day, suddenly you see the keyword diving, then you know it is too late.
Prevention is better than cure!
Guide 3 ways to restore website after algorithm
Most SEOs say: It will be very difficult to recover the Panda penalty sites.
However, as mentioned in the beginning, the Panda update was mainly based on website/content quality.
Therefore, the recovery steps usually focus on improving the quality of the website.
Technical Noindex and Canonical tags
To block the indexing of internal website content with duplicate or less duplicate and other problematic factors
For the fix, you can use the noindex technique and the canonical tag.
(Watch carefully in the video – in the video, I will re-explain the algorithm from the beginning and even more carefully than the article. As well as case studies and specific solutions)
Improve poor quality content and thin content
Google Panda is always up and running and proceeds to remove thin content or poor quality websites little by little.
Usually, Panda evaluates quality for an entire website by looking at a large number of pages within it. It will then adjust the ranking accordingly.
In addition, Panda also scores website rankings based on the quality of the content included in it.
So the core of the problem is to improve the content quality of web content.
Eliminate low-quality and thin content
Removing poor-quality content from your website is not only for SEO purposes but also for the benefit of the user.
In other words, put yourself in the shoes of the user and try to get to your website. After opening up a blog post and there is nothing attractive or unfulfilled? Or worse is access to a category full of ads, without any valuable information?
Therefore, providing the best content and user experience when they click on a search result and visit your website is extremely important.
How to get rid of poor quality content
The first thing you need to do is filter out poor-quality content.
And when you find poor quality content on a URL that has been hit by Panda, I suggest a workaround by applying:
The “Hold – Give” strategy.
This strategy is very simple:
If you can improve the content of your website, you should do it now. If the content is too good, you can’t improve further and users don’t complain when they visit then leave it noindex.
I also call this strategy ” index management “.
For Google indexed content, maintaining the highest quality content (even higher than the competition) is extremely important. This can help your website get rid of Google’s quality control algorithms, including Panda.
Retention strategy not only eliminates poor quality content but also makes it easy for users to find what they need, ensuring high-performance content. Above all, it meets or sometimes exceeds the expectations of the user. Also, make sure Google will index only the pieces of your most valuable content.
All, in general, is still just to improve quality. In other words, it is to bring users the best websites.
Improve the overall quality of the website
In the process of customer support who are negatively influenced by the Panda algorithm, I always advise them that:
Never stop at the elimination of poor-quality content.
It is also necessary to develop a plan to overcome the entire content, including:
- Improve content quality
- Improve other user experience (UX) factors such as cutting pointless banner ads, eye-catching forms …
So I don’t think just removing low-quality content will result in any improvements. The main thing is to also focus on improving its overall quality.
The best way to avoid Google Panda is to develop your own branding. Along with that is building your website into a reliable source of information. With great content, giving readers value.
2 tools to help fix Google Panda algorithm
In the process of doing SEO, to avoid Google penalties, especially article copy problems, you can rely on the help of many checking tools.
Below, I recommend the following 2 popular tools:
Copy scape is a premium tool. It helps you keep track of what content you have copied from another page or what on the page you are being copied from another page. Note that the column Risk of articles is darker, it proves that it is the most copied article.
Should focus on repairing items with dark color rating, high risk of Panda penalty.
Another tool is a siteliner with the function of finding copied content based on your domain root (Duplicate content on your site). This tool will tell you the percentage of similarity between articles. This is also a paid tool!
Panda is still only considered a Google penalty for websites that intentionally spam content. And this search engine has yet to adopt Panda as a core Google algorithm.
After reading this article, I hope you can grasp the following main points:
Panda algorithm can be sanctioned on all websites even though it is developing on both Onpage & Offpage sides. Most websites in Vietnam have a high chance of being spotted by Panda and negatively affecting the entire domain.
9 reasons for being penalized by Google Panda :
7 reasons are considered by Onpage
- Thin content
- Duplicate content
- Low quality content
- Content farming
- Website lacks Authority / does not have high trust
- Website has too much advertising content
- Schema error
The remaining 2 reasons are due to Offpage
- Spin content
- Keyword cannibalization
In order to avoid being “stifled” by Google Panda regularly, why not try to make everything SEO website standard in the first place. Refer to GTV SEO SEO training for detailed system knowledge.