Google Suggestion or Google Autocomplete is a function of Google Search Engine that suggests popular phrases to users when they type their search query into the search bar.
Normally, Google’s Suggested keywords are considered as the most searched queries. So, Google Suggestion is also a tool that helps researchers and marketers in understanding new trends in a certain field.
In SEO, there are not many people knowing the importance of Google Suggestion, as they thought it cannot be optimized.
On the other hand, there are many SEO-ers that are creating Google Suggestion for their SEO keywords. And they are getting a load of traffic from “Exact match keywords”.
When you cannot rank on top #1 in the high competitive queries (short queries) like “SEO agencies”, “real estate”, “clothes”, …, then you can make people to specifically search for you “SEO agencies bozzseo“, “real-estate bozzseo“, “clothes bozzeo“, … for example.
Remember, Google Suggestion should be considered as a SERP where you compete to rank on top #1 and get traffic.
Rank on top #1 of Google Suggestion boards for highly competitive phrases
Try to rank #1 on SERPs on tough keywords