What are on-page SEO and its role in the survival of a website? What businesses do to optimize on-page SEO? Check out BozzSEO‘s tips on a successful on-page SEO strategy!
On-page SEO is defined as a job that includes many tasks that SEO-er optimizes directly on websites so that they are ranked higher on the results that search engines return. , thereby helping the website gain more traffic, reaching more relevant customers from natural search sources (organic search, different from paid search). This work includes optimizing HTML code, creating and enriching web page content, and refactoring the page content to best suit the user.
So what is the difference between off-page SEO and on-page SEO?
What is the role of off-page SEO and on-page SEO? In general, on-page SEO is the array responsible for the content and HTML source code of the target page. Contrary to on-page, off-page SEO will be responsible for the construction and optimization of external factors that affect the website such as links (backlinks), interaction, sharing on websites. social, etc.
Both on-page and off-page SEO work have a certain role in improving a website’s ranking. Although a website does well in off-page SEO but is not optimized on-page, it still cannot get high rankings as quickly and easily as the website is optimized for both. So, understand that understanding the differences between the two types of SEO will help us know how to reconcile them in the same optimization strategy for any website because obviously, among hundreds of millions of websites. currently, on the Internet, no website is like any other website.
Checklist for on-page SEO
Over the past few years, the on-page rules in the SEO industry have changed a lot as Google has continuously released many additional search algorithms for their engines to deliver dark results. best for users. As Google engine algorithms become more sophisticated, more factors are added to the way that Google will index and rank your website. So what are the factors that you must pay attention to when implementing on-page SEO?
The secret behind a successful on-page SEO campaign?
To implement an on-page SEO strategy successfully, we only ask for one answer: Put the interests of users/website visitors first. There are many elements in a website that directly affect the way search engines crawl the page (index) and rank that website and the experience of other visitors. Therefore, the on-page SEO story of 2019 does not just stop at optimizing the website so that it is “convenient to the eyes” of the search engines, but it is important that you keep users on the website for as long as possible. stimulating them to interact more and more on the site.
Page titles in on-page SEO
What is the function of the Page Title in on-page SEO? The page title (also known as Title Tag) is one of the most important factors you need to pay attention to when optimizing on-page. Title Tag is the shortened content that will appear at the top of the browser tab, to the right of the page’s logo). This is also the title of the search results displayed by Google on the SERPs. Social networks also use Title Tag as a post name when someone shares your page URL about their wall. Because of the constant appearance and prominent position of this piece of content, they have great SEO value, which is one of the most important SEO ranking factors.
Tips for creating SEO-friendly <title>s
- The page title should contain your primary keyword. Also, if it’s the Page Title for the homepage, it must contain the brand name.
- Your main keyword should be as close to the top as possible
- Keywords may be repeated, but not more than 3 times
- You can put more than 1 Title. Each title should be separated by a symbol “|” or “-”
- The optimal length for the Page Title is about 50 – 60 characters
- The title should not be the same as Heading 1
- The page title should be coherent so that the reader can immediately grasp the content of the article
- Learn how to write title tags that are attractive and competitive and easy to impress your readers
- Avoid using sensitive, negative words and no SEO potential in the page title
Content’s role in on-page SEO
What are the factors to consider when optimizing on-page SEO? Content is one of the most important factors affecting the progress and success of the on-page optimization strategy. Make sure the content on your website contains relevant target keywords and is relevant to those keywords. The keywords should be spread evenly across the post, and the article length should be relative (over 600 words). This will help the website attract more clicks, as well as longer user, stay time, these are additional ranking factors in on-page optimization.
Never stuff keywords, unless you want your website to be penalized by Google’s algorithms towards “stuffing keywords”
Besides keywords, the link in the content you post (including the text, images, and videos that you post on the website) also has an effect on Google ranking your website like how? In order for the website to attract users, the content must be easy to read, easy to understand, fresh, trendy, and trendy. Most importantly, remember you write content for users to read, not for search engines to read. If you can’t update your website content weekly, try to do it every month or worst every quarter.
The role and meaning of keywords in on-page SEO
What is one of the influences on on-page SEO? Since 2018, thanks to its achievements in the development of artificial intelligence (AI), Google has had enough “intelligence” to understand the relationship between each synonym and the words related to the category keyword. spend semantically. Now, a page displaying search results (SERP) can still show pages that do not contain the keywords or phrases included in the search query in their title or meta tag. Overall this update does have some pretty significant SEO impact on keywords. Of course, keywords are still important and keyword planning is still essential. But now you no longer have to pay too much attention to exactly coming from the letters in the keyword set you compose.
URL from an on-page SEO perspective
What SEO-ers can do to create the perfect URL string when doing on-page SEO? When writing URL strings, they should be short, concise, and easy to read. When analyzing the standard length of URLs, Ahrefs (the largest website analytics tool today) found that shorter URLs tend to help websites rank better. In the report, they also conclude that URL strings with fewer sub-directories will also be scored higher by Google. One of the tips you can apply is that you have two pages displaying almost the same content or information, set up a 301 redirect or normalized tag (rel = canonical) to a stronger page. This avoids duplicate content and shows Google which pages to rank.
What role does user experience in on-page SEO play?
What is the factor that brings a user satisfaction experience when you have optimized on-page SEO? Have you ever encountered the situation of clicking on a results page suggested by Google and having to wait a long time and that page still hasn’t finished loading? What will you do next? Most likely you will click back and choose a different results page, right? Lots of users will like you too! So what we mean when we talk about this case
Have you ever encountered the situation of clicking on a results page suggested by Google and having to wait a long time and that page still hasn’t finished loading? What will you do next? Most likely you will click back and choose a different results page, right? Lots of users will like you too! So what we want to talk about when talking about this case when talking about on-page SEO? It is the page load speed in particular and the user experience in general, extremely important when you do on-page optimization. In addition, building a new compatible website model with many screen sizes, many types of devices as well as updating the structure (flow) of the website so that the logic for users to easily control as they want is also a very area. attention during this period.
In short, the factors that we mentioned above more or less affect the user experience and are recognized as the top criteria for Google to evaluate a website. Making it easy for website visitors to get the necessary information they want, simply from the “services” that the website can provide is becoming one of the oil trends in the industry. SEO.