The power of Search Engine Optimization (SEO)

Hamilton SEO Agency – BozzSEO

SEO is one of the most frequently used terms in digital marketing. However, not many business owners are aware of SEO and its importance to businesses.

In this blog, BozzSEO will summarize the ocean of information about SEO into something that a non-marketer can easily understand. So, let’s jump right into it!

What is SEO?

Search Engine Optimization (SEO) is a set of activities used to increase a website’s (or a GMB) ranking on Search Engine Result Pages (SERPs).

The ultimate goal of any marketing-related activities including SEO is to promote a brand, thus, get more customers and sales.


Search Engine Marketing consists of SEO and PPC.

PPC stands for pay-per-click. PPC advertisements are paid ads on search engines such as Google Adwords and Bing Ads.

The term PPC reflects the nature of this type of advertisements, which means the marketer has to pay for every click onto the sponsored snippet.

Advantage of SEO over PPC

  • SEO can help promote a web page by boosting its ranking on SERP.
  • Increase the credibility of a page
  • Optimize the rate of return compared to investment costs
  • Cost savings
  • Improve user experience
  • Support customer analysis
  • Bring reputation to the business
  • Brand development

Elements for SEO

  • Keyword  SEO or Website SEO is the most popular and popular form. Most businesses or SEOs want their keywords to rank high on Google search results
  • Image SEO: Technique that SEO uses a technique to bring images in your website to the top of Google search when a user searches for that keyword and selects the displayed images tab.
  • SEO Clip:  It is possible to SEO videos, clips available on the web, or uses other information channels such as youtube to display your website on the Video tab.
  • SEO Google Map (Local SEO):  A way to help searchers easily see where to look on Google Map
  • SEO App Mobile:  This form of SEO will be displayed by the App on the search page that Google displays, making it easier for users to choose.
  • Keyword research : Analyze the types of words and frequency used by potential customers to find a service or product under the brand name. Understand their intentions and the user’s expectations from their search.
  • Technical Audit: Ensure the site can be crawled and indexed, geographically accurately targeted, and free of bugs or barriers to user experience.
  • On-premises optimization: Improve site structure, internal navigation, on-page alignment, and content relevance to help prioritize key areas and target relevant search terms.
  • User Experience:  Ensuring content shows expertise, authority and trustworthiness, is simple to use, fast, and ultimately provides the best possible user experience against the competition.

What is offpage SEO?

  • Build Sites to run backlinks
  • Put backlinks on high authority sites. Maybe in article or footer for a certain price
  • Use social media to go backlinks

What are the advantages of SEO?

  • Optimize the rate of return compared to investment costs
  • Cost savings
  • Improve user experience
  • Support customer analysis
  • Bring reputation to the business
  • Brand developping

What are the downsides of SEO?

  • Long time
  • Competitors
  • The constant volatility of SEO rankings

How to exploit SEO effectively?

  • Make a business plan
  • Combine SEO with other marketing tools
  • Provide content value to customers

What is the purpose of SEO  ?